Wissenschaftliche Veröffentlichungen

Veröffentlichungen und Konferenzen

Veröffentlichungen in Fachbüchern:

Falkenreck, C. (2021) Design Thinking-Interactively co-creating innovative products that fit the market, in Pantano, E.: Creativity and Marketing: The Fuel for Success, Emerald Publishing, London

Falkenreck, C 2019, 'Digitalisierungsprojekte erfolgreich planen und steuern-Kunden und Mitarbeiter für die Digitale Transformation begeistern', Springer essential, Verlag Springer Gabler.

Falkenreck, C 2015, ‘Kooperative Unternehmenskultur und Führung als Erfolgsgrundlagen des Performance Management, in: Künzel, H (Hrsg.): Erfolgsfaktor Performance Management - Leistungsbereitschaft einer aufgeklärten Generation, Springer Verlag.

Falkenreck, C 2009, Reputation Transfer to Enter New B-To-B Markets: Measuring and Modelling Approaches, Physica-Verlag, Heidelberg

Aktuelle Fachbeiträge in Journals:

Falkenreck, C & Wagner, R 2021, 'From Managing Customers to Joint Venturing with Customers: Co-Creating Service Value in the Digital Age', Journal of Business and Industrial Marketing, DOI 10.1108/JBIM-02-2020-0100

Falkenreck, C & Wagner, R 2017, The Internet of Things-Chance and challenge in international business relationships',  Industrial Marketing Management,  66 (October), 181-195.

Falkenreck, C & Wagner, R 2011, 'The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study', Journal of Marketing Management, 27(3-4), pp. 225-242.

Falkenreck, C & Wagner, R 2010, 'Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures', Corporate Reputation Review, 13(1), pp. 20-37.


Falkenreck, C.; Wagner R. (2022): IoT-related Business Models in Critical Infrastructure Settings: Evaluating the Drivers of Relationship Quality, Proceedings for 38th Annual IMP Conference, Florence, Italy, 30. August - 2. September 2022.

Falkenreck, C., Leszczynski, G.; Zielinsky, M.; Wagner, R. (2021) Co-Creation of Value in the Digital Age - Do Customers really want to Engage in Joint Value Formation?, Proceedings for IMP Asia, Okinawa, Japan, December 6-9, 2022

Falkenreck, C & Wagner, R 2019, Service-Dominant Logic in the Digital Age—Are Actors still Co-Designers and Creators of Value?', Proceedings of the 48th EMAC Conference, University of Hamburg, May 28-29, Germany.

Falkenreck, C 2018, 'Kunden integrieren, Projektakzeptanz erhöhen. Das 4-Phasenmodell für Digitalisierungsprojekte', Präsentation auf dem 35. Internationalen Projektmanagement Forum, Nürnberg, 23.-24. Oktober 2018.

Falkenreck, C & Wagner, R 2018, 'Co-Creation of Value in the Digital Age-Disruption Management in B2B Relationships', Proceedings of the IMP Asia Conference, Colombo, December 03-05, Sri Lanka.

Falkenreck, C & Wagner, R 2018, 'B2B Relationships and Co-Creation of Value in the Digital Age-Quo Vadis?', Proceedings of the Global Marketing Conference, Tokyo, July 26-29, Japan.

Froch. M, Falkenreck, C & Wagner, R 2018, 'How to ruin Buyer-Manufacturer Relationships - Evaluating and Comparing the Drivers of Customer Dissatisfaction in B-to-B and B-to-G Relationships', Proceedings of the IMP annual conference, Marseille, September 5-7, France.

Froch. M, Falkenreck, C & Wagner, R 2017, 'Drivers of Relationship Quality in B-to-B and B-to-G Relationships - Proposing a New Overall Measurement Model', Proceedings of the IMP annual conference, Kuala Lumpur,  September 5-8, Malaysia.

Schuster, O, Falkenreck, C & Wagner, R 2017, ‘A Technology Acceptance Model for Entrepreneurs’, Proceedings of the 45th EMAC Conference, University of Groningen,  May 23-26, The Netherlands.

Falkenreck, C & Wagner, R 2016, ‘The Internet of Things-The Role of Trust, Commitment, and Technology Acceptance in B-to-B Relationships’, Proceedings of the 7th EMAC Regional Conference, Where the East kisses the West: Marketing Convergence and Divergence in the New Europe, University of Sarajevo, Sarajevo, September 14-16, Bosnia and Herzegovina.

Falkenreck, C & Wagner, R 2016, ‘The Internet of Things-The Role of Trust, Commitment and Technology Acceptance in Collaborative Networks - A Conceptional Approach‘  Proceedings of the IMP Asia Conference, Cape Town, South Africa.

Falkenreck, C & Wagner, R 2016, ‘The Internet of Things-Chance or Challenge in International B-to-B Relationships? A Quantitative Approach‘  Proceedings of the IMP Asia Conference, Cape Town, South Africa.

Falkenreck, C & Wagner, R 2015, ‘Cultural Differences in Customer Churn-Lessons from Western and Eastern B-2-B Health Care Markets’, Proceedings of the 6th EMAC Regional Conference, Convergence and Divergence in the New Europe: Marketing Challenges and Issues, September 16-18, Vienna, Austria.

Schuster, O, Falkenreck, C & Wagner, R 2015, ‘Entrepreneurial Marketing in the Last Decade – A Literature Review’, Proceedings of the 10th European Conference on Innovation and Entrepreneurship, Genoa, Italy.

Prof. Dr. Christine Falkenreck | University of Applied Science Hof

Prof. Dr. Christine Falkenreck


Hochschule Hof
Alfons-Goppel-Platz 1
95028 Hof

Raum: C 115
Fon: +49 (0) 9281 / 409 4615
Fax: +49 (0) 9281 / 409 55 4615
E-Mail: christine.falkenreck@hof-university.LÖSCHEN.de


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Industriegütermarketing und -vertrieb


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