Veröffentlichungen und Konferenzen

Veröffentlichungen und Konferenzen

Falkenreck, C & Wagner, R 2019, Service-Dominant Logic in the Digital Age—Are Actors still Co-Designers and Creators of Value?', Proceedings of the 48th EMAC Conference, University of Hamburg, May 28-29, Germany.

Falkenreck, C 2019, 'Digitalisierungsprojekte erfolgreich planen und steuern-Kunden und Mitarbeiter für die Digitale Transformation begeistern', Springer essential, Verlag Springer Gabler.

Falkenreck, C 2018, 'Kunden integrieren, Projektakzeptanz erhöhen. Das 4-Phasenmodell für Digitalisierungsprojekte', Präsentation auf dem 35. Internationalen Projektmanagement Forum, Nürnberg, 23.-24. Oktober 2018.

Falkenreck, C & Wagner, R 2018, 'Co-Creation of Value in the Digital Age-Disruption Management in B2B Relationships', Proceedings of the IMP Asia Conference, Colombo, December 03-05, Sri Lanka.

Falkenreck, C & Wagner, R 2018, 'B2B Relationships and Co-Creation of Value in the Digital Age-Quo Vadis?', Proceedings of the Global Marketing Conference, Tokyo, July 26-29, Japan.

Froch. M, Falkenreck, C & Wagner, R 2018, 'How to ruin Buyer-Manufacturer Relationships - Evaluating and Comparing the Drivers of Customer Dissatisfaction in B-to-B and B-to-G Relationships', Proceedings of the IMP annual conference, Marseille, September 5-7, France.

Falkenreck, C & Wagner, R 2017, The Internet of Things-Chance and challenge in international business relationships',  Industrial Marketing Management,  66 (October), 181-195.

Froch. M, Falkenreck, C & Wagner, R 2017, 'Drivers of Relationship Quality in B-to-B and B-to-G Relationships - Proposing a New Overall Measurement Model', Proceedings of the IMP annual conference, Kuala Lumpur,  September 5-8, Malaysia.

Schuster, O, Falkenreck, C & Wagner, R 2017, ‘A Technology Acceptance Model for Entrepreneurs’, Proceedings of the 45th EMAC Conference, University of Groningen,  May 23-26, The Netherlands.

Falkenreck, C & Wagner, R 2016, ‘The Internet of Things-The Role of Trust, Commitment, and Technology Acceptance in B-to-B Relationships’, Proceedings of the 7th EMAC Regional Conference, Where the East kisses the West: Marketing Convergence and Divergence in the New Europe, University of Sarajevo, Sarajevo, September 14-16, Bosnia and Herzegovina.

Falkenreck, C & Wagner, R 2016, ‘The Internet of Things-The Role of Trust, Commitment and Technology Acceptance in Collaborative Networks - A Conceptional Approach‘  Proceedings of the IMP Asia Conference, Cape Town, South Africa.

Falkenreck, C & Wagner, R 2016, ‘The Internet of Things-Chance or Challenge in International B-to-B Relationships? A Quantitative Approach‘  Proceedings of the IMP Asia Conference, Cape Town, South Africa.

Falkenreck, C & Wagner, R 2015, ‘Cultural Differences in Customer Churn-Lessons from Western and Eastern B-2-B Health Care Markets’, Proceedings of the 6th EMAC Regional Conference, Convergence and Divergence in the New Europe: Marketing Challenges and Issues, September 16-18, Vienna, Austria.

Falkenreck, C 2015, ‘Kooperative Unternehmenskultur und Führung als Erfolgsgrundlagen des Performance Management, in: Künzel, H (Hrsg.): Erfolgsfaktor Performance Management - Leistungsbereitschaft einer aufgeklärten Generation, Springer Verlag.

Schuster, O, Falkenreck, C & Wagner, R 2015, ‘Entrepreneurial Marketing in the Last Decade – A Literature Review’, Proceedings of the 10th European Conference on Innovation and Entrepreneurship, Genoa, Italy.

Falkenreck, C & Wagner, R 2014, ‘How Long Does it Take a Brand Loyalty Program to Become Effective – if ever? Empirical Research Results from Australia and Spain’, Proceedings of the IMP Asia Conference, Bali, Indonesia.

Falkenreck, C & Wagner, R 2014, 'Building bonds with B-to-B Brand Loyalty Programs: Does it Take Time?', IMP Journal, Special Issue 2015.

Falkenreck, C & Wagner, R 2013, 'Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?', Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World, Istanbul.

Falkenreck, C & Wagner, R 2011, 'The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study', Journal of Marketing Management, 27(3-4), pp. 225-242.

Falkenreck, C & Wagner, R 2010, 'Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures', Corporate Reputation Review, 13(1), pp. 20-37.

Falkenreck, C 2009, Reputation Transfer to Enter New B-To-B Markets: Measuring and Modelling Approaches, Physica-Verlag, Heidelberg.

Wagner, R & Falkenreck, C 2009, Customers' Propensity to Leave a B-2-B Relationship in Health Care Marketing, Universität Kassel.

Falkenreck, C & Wagner, R 2009, 'Broadening the View on Customers` Propensity to Leave a Relationship', Building Bridges connects People, Maastricht.

Falkenreck, C & Wagner, R 2008, Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures, Universität Kassel.

Falkenreck, C, Paulssen, M & Wagner, R 2008, 'Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures', Proceedings of the 37th EMAC Conference, Marketing Landscapes: A Pause for Thought, Brighton.

Wagner, R & Falkenreck, C 2008, 'Modeling Culture's Impact on Reputation Transfer in Direct Marketing', Proceedings of the 2008 AMS Cultural Perspectives in Marketing Conference, New Orleans, pp. 115 - 120.

Falkenreck, C & Wagner, R 2008, 'Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures', Proceedings of the 12th International Conference on Corporate Reputation, Brand Identity, and Competitiveness, Beijing.

Prof. Dr. Christine Falkenreck | University of Applied Science Hof

Prof. Dr. Christine Falkenreck

Ingenieurwissenschaften
Wirtschaftsingenieurwesen

Hochschule Hof
Alfons-Goppel-Platz 1
95028 Hof

Raum: C 115
Fon: +49 (0) 9281 / 409 4615
Fax: +49 (0) 9281 / 409 55 4615
E-Mail: christine.falkenreckhof-university.LÖSCHEN.de

Sprechzeiten

Donnerstag, von 11:00 bis 12:00
nach Anmeldung per E-Mail

Lehrgebiet / Fachgebiet

Industriegütermarketing und -vertrieb

Funktion

Studienfachberaterin Master PM
Studiengangleiterin Master PM

Standorte

Corner

Campus Hof

Alfons-Goppel-Platz-1
95028 Hof

Fon: +49 (0) 9281 / 409 3000

Campus Münchberg

Kulmbacher Str. 76
95213 Münchberg

Fon: +49 (0) 9281 / 409 8000